An Early Look

We’ve been hard at work getting Ergo Chew ready for release and we’re almost there. But, we are intent on getting every last detail just right.

Our philosophy on chew toys revolves around thinking first and foremost from a dog’s abilities, like a strong sense of smell. One of the factors that drove us to create Ergo Chew is watching healthy and happy dogs try like crazy to eat non-edible chew toys because manufacturers embed strong flavors (or even real meat) inside the toy. This is really a terrible idea and is one reason why we’re taking our time to make sure the aroma we add to Ergo Chew is correctly balanced with your dog’s abilities.

While we are perfecting every last detail, I don’t want to lose sight of the great innovations that we have finished and we can share. The core function of Ergo Chew is its ease of use. We designed Ergo Chew from the viewpoint of your dog’s abilities. This means, your dog can hold Ergo Chew with just one paw. This leaves the other paw free to position the toy just right. Have you ever seen another chew toy that can make that claim?

When you see Ergo Chew for the first time, you may think it’s just a curved dog bone. Our design goes well beyond just the curve. Every surface of Ergo Chew is designed around a function.

First, that precise curvature, paired with the flat bottom, makes the chew toy have a natural upright position that is intuitive to a dog. Dogs can easily bring Ergo Chew into the upright position with help from the angled side surfaces and protruding ends. These features enable Ergo Chew to naturally want to rise upward under the normal pressure from a dog’s paw.

Beyond even this innovative functionality, we’ve put a number of other thoughtful details into Ergo Chew. The rounded chewing ends have a specific shape that is meant to help protect teeth. This means dogs spend most of their time chewing the edges rather than biting the toy directly.

We think all of this innovation, combined with our high-quality material and approach to balancing the scent makes Ergo Chew the most satisfying chew toy your dog could ever want. Or, as we like to put it, it’s the best thing since tummy rubs!

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